May Highlights --The national TV marketplace rebounded to some degree in May, but year to year declines are still material. Overall, total national TV declined 21% in May (exhibit 1), a 7-point improvement from the 28% decline in April. The improvement was most prevalent for Upfront, improving 9 points from April. Scatter's rate of decline improved by 5 points.
May SMI Report Shows Signs of TV Advertising Rebound
