May Highlights --The national TV marketplace rebounded to some degree in May, but year to year declines are still material. Overall, total national TV declined 21% in May (exhibit 1), a 7-point improvement from the 28% decline in April. The improvement was most prevalent for Upfront, improving 9 points from April. Scatter's rate of decline improved by 5 points.
May SMI Report Shows Signs of TV Advertising Rebound
![May SMI Report Shows Signs of TV Advertising Rebound](/media/articles/analytics_G1RDKHD___graphic_stock_hFHjnQ6.jpg.550x380_q85_box-60%2C0%2C2964%2C2016_crop.jpg.webp)