A long time ago when I joined the media research community, I began a habit of memorizing numbers I believed could become important benchmarks. Ed Papazian was possibly responsible for this. He and I shared a Fire Island house one summer with Marvin Antonowsky, then leading media research at JWT, and Ed heading up media research at BBDO. Ed has an eidetic memory for important media research numbers, and I probably emulated him in that.
Measurement of the Out of Home TV Audience has Become a Must Have
