Media Minute with Minsky: Sharks, Space, TikTok Apology and "Black Widow"

If you missed Richard Branson39s epic flight into suborbit space yesterday you not only missed an historic milestone in the story of normalizing spaceflight for all of us but you missed a classic 101 on how to Brand The Virgin logo was everywhere and clearly visible on almost every shot I still remember the number of intense conversations that I had with creative during my OOH specialist years where they refused to make the company39s logo visible Branson understands and is an expert at branding All creatives including digital should take note You can watch the highlights hereTikTok39s creator marketplace has become an integral part of bringing brands and TikTok influencers together But last week a TikTok comedic creator Ziggi Tyler over 375m followers uncovered a major racial bias in the algorithm Tyler demonstrated that posting terms in the marketplace like quotwhite supremacyquot were allowed while typing quotblack lives matterquot or quotblack powerquot or even a statement like quotI am a black manquot was flagged as inappropriate content TikTok has since apologized for the issue and committed to fixing the algorithm You can watch the original post hereOmnicom Media Group has formally endorsed The Trade Desk39s cookieless alternative Unified ID 20 and will be integrating UID 20 in their Omni data platform although in their announcement they were clear that it is nonexclusive According to a report in Digiday Megan Pagliuca Chief Activation Officer for OMG indicated that they will be pushing publishers to adopt the solutionWell file this one under quotwho knew this was a thingquot Last month a group of scientists published an open letter on the dream research website D x E warning of dire consequence of advertisers trying to insert themselves into dreams Talk about tracking challenges Spurred by a Super Bowl promotion by the Molson Coors Beverage Company which used quottargeted dream inclusionquot or TDI to alter the dreams of those who visited the Coors site and engaged in the online experience prior to the game A group of 35 dream and sleep researchers signed the letter warning that quotOur dreams cannot become just another playground for corporate advertisersquotamp160You can read their letter hereSolutions Research Group39s 14th Annual quotMust Keep TVquot report which measures 1400 respondents 12 surveyed this past May shows the impact that the past year has made on the TV ecosystem For those keeping track in the top 10 there were four broadcast networks ABC CBS NBC and Fox one cable network ESPN and five streamers Netflix Amazon Prime Video Hulu Disney HBOMax Netflix remains in the top slot while Amazon Prime moves up two to fourth on the list Disney shifts into the top 10 moving up five to the number eight slot HBO Max which had just launched when last year39s survey was conducted came in at number nineDisney released initial box office results from this past weekend39s Black Widow release and the numbers indicate that theaters are on their way to recovery and yes simultaneous streaming and intheater can profitably coexist According to Disney Black Widow surpassed expectations and raked in around 218mm in total globally bringing in 80mm domestic box office 78mm international box office and 60mm streaming on DisneyUniversal made several changes to their OTT distribution this week From here on in the first stop for Universal movies following their theatrical run will be Peacock not HBO After a fourmonth exclusive window on Peacock the content will go to Amazon Prime Video Part of the Amazon deal also gives expanded Universal library rights to adsupported IMDb TVNews Corp has shut down Knewz their aggregator of news aka Apple News after 18 monthsAccording to the June 2021 Valve Steam Survey the Oculus Quest 2 is the top VR headset for Steam and accounts for 3107 of usageShonda Rhimes39 Shondaland has expanded its Netflix partnership to include feature films gaming and VR contentamp160Publicis has launched the quotOnce and For All Coalitionquot a multiyear initiative to create quotequitable investmentquot with minority owned media and to create content with minority creators to create a more sustainable infrastructure Publicis has stated that 21 advertisers and 23 minority owned media companies have joined the initiativeamp160According to PwC39s latest Global Entertainment ampamp Media Outlook 2020 2025 Virtual Reality is the fastest growing segment in the sector over the course of the next few years with growth of 30 CAGR Overall PwC is estimating that the Consumer Advertising and Access portion of the Entertainment and Media sector will drive over 797b in revenue by 2025Congrats to Dentsu39s Doug Ray on being named Global Chief Product Officer MediaHave a wonderful and productive weekClick the social buttons above or below to share this content with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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Media Minute with Minsky: Sharks, Space, TikTok Apology and "Black Widow"

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Jeff Minsky

Jon Miller | Cofounder Marketo, Engagio | The Gumball Machine is Broken - Rethinking B2B Marketing - By Mike Linton

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Media Minute with Minsky: Sharks, Space, TikTok Apology and "Black Widow"

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