In the media profession I believe there’s been an unspoken but widely shared belief that each new development incorporates and builds on the best practices that have already been created and proven to serve the advertiser’s interests. Sort of like an expanding sphere, incorporating the best of what’s been done while encompassing new techniques -- particularly those made possible by digital media. But now I wonder if this is actually the case.
Media Practice: Expanding Sphere or Sliding Bubble?
