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MediaBizBuzz: Gannett, NBCU, Nielsen, Omnicom and More

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Philip Goldsmith

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MediaBizBuzz

A roundup of the week's key news from MediaVillage member companies and the wider media industry. This week, Gannett and other newspaper publishers create a marketing nucleus, NBCU makes advertisers a promise, Nielsen jumps on the marketing cloud, Omnicom’s new agency targets hearts with science and blockbuster movies send cinema advertising revenues soaring -- plus much more media news.

Philip Goldsmith

Philip Goldsmith is journalist, author and copywriter fascinated by the evolution of digital media and its impact on traditional publishing models. He has reported on a wide range of industries, including printing, publishing and paper manufacturing, and has… read more