MediaBizBuzz: Gannett, NBCU, Nielsen, Omnicom and More

Newspaper Kingpins Launch Marketing ConsortiumNucleus Marketing Solutions a joint initiative from Gannett McClatchy Hearst and Tribune Publishing will provide marketing services reaching 70 of consumers in the top 30 US advertising markets via Poynter Summer Travel Alert Millennials Check In to Newspaper Sitesamp160Blockbusters Helped To Propel 134 Growth in Movie Theater Ads In 2015 Cinema Advertising Council sees cinema becoming a amp8220more essential part of media plans with a seat at the table alongside other premium video media companies as upfront negotiations heat upamp8221 via Deadlineamp160ANA Asks FCC to Slow Down on ISP Privacy RuleANA has asked for another 60 days to survey its members on the proposed new privacy regulations that would require ISP customers to quotopt inquot before their data is shared via Ad Age European parliament approves tougher data privacy rules via The Guardianamp160NBCUniversal to Offer Guarantees on Its DataDriven Ad TargetingBroadcaster will begin to guarantee that advertising clients using its Audience Targeting Platform will reach their desired consumers otherwise it will provide those clients with make goods via WSJ Television Audience Buying Big Media vs the Independentsamp160Nielsen Moves into the Marketing Cloud BusinessA number of food and beverage personal care wine and spirits and digital media category clients including Scripps Networks Interactive and National CineMedia are beta testing the platform via Ad Exchanger Data is a MultiFaceted Gem With Sharp Edgesamp160The End of Header Bidding Google Opens Up Dynamic Allocation to Outside DemandIn a major change to its Double Click for Publishers ad server Google will bring in the realtime bids of a publisheramp8217s outside exchange partners to its dynamic allocation product via Ad Exchanger WTF is dynamic allocation via Digidayamp160Omnicom Media Group39s New Network Will Focus on DataDriven MarketingCompanyamp8217s third media network Hearts ampamp Science combines amp8220datadriven planning and buying practices with orchestrated content creation delivery and optimization across all touch pointsamp8221 via Adweekamp160Outfront Media Makes Strategic Investment in WaltzWaltz mobilefocused transit fare payment system could amp8220create new ways for our transit advertising partners to attract audience attentionamp8221 via PR Newswireamp160NCAA Extends March Madness TV Deal with Turner CBS Until 2032For a combined total rights fee of 88 billion the deal allows Turner and CBS Sports to air live games across multiple platforms including platforms that haven39t even been created yet via CNNamp160Sinclair Eager to Offer NextGen TV ServicesThe TV station group one of the leading proponents of ATSC 30 is forming ONE Media 30 LLC a wholly owned subsidiary quotto develop business opportunities products and servicesquot using the standard via TVNewsCheck Broadcasters Petition FCC for ATSC 30 Rollout via Broadcasting ampamp Cableamp160Verizon Bets on Armstrong MampampA Savvy in Yahoo BidVerizon is the clear favorite in the upcoming bidding for Yahooamp8217s core Internet business according to Wall Street analysts via Reuters Yahooamp8217s Suitors Uncover Few Financial Details via NY Timesamp160Univision Kicks Tires on Partnering with CashStrapped GawkerUnivision has discussed partnering or investing in the New Yorkbased digital media outfit which was racing to raise cash ahead of a 140 million legal judgment against it last month via NY Post Trisha Pray of Univision on Engaging the Diverse Hispanic Audienceamp160The Fight for the Future of NPRThough marketed as a amp8220Pandora for public radioamp8221 NPR One is better understood as a highstakes experiment in creating a dedicated audience for all of NPRamp8217s offerings via Slate Google Play Music will Reportedly Launch Its Podcast Section Next Week via The Verge Why Radio Wonamp8217t Dieamp160People on the Moveamp160NBCUniversal TV Distribution Taps Betsy Bergman as Marketing ExecAs Senior Vice President of Marketing and Brand Strategy for its TV distribution division Bergman will guide all marketing and brand strategy efforts for the TV and new media distribution group as well as the domestic TV distribution group via Varietyamp160Scripps Networks Interactive Elevates Derek Chang to Head of International Lifestyle ChannelsIn this new role Chang will be responsible for leading and setting the strategic direction for the companyamp8217s international owned and operated lifestyle channels reporting to Jim Samples President International via Business Wireamp160Image at top courtesy of Corbis The opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillageMyersBizNet management or associated bloggers

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Philip Goldsmith

The Ad Council, Huntsman Mental Health Foundation and Amazon Announce “The Mind Set” to Support Mental Health - Ad Council InSites

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The Ad Council, Huntsman Mental Health Foundation and Amazon Announce “The Mind Set” to Support Mental Health - Ad Council InSites

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