Immersive storytelling is becoming all the rage in the media and advertising industry. Brands constantly want to bring consumers into an experiential and interactive environment, but what about when it's for news and information? Robert Padavick, Director, VR/360-degree video at USA TODAY NETWORK is a VR pioneer who is passionate about the medium and bringing stories to life in it. His commitment stems in part from his days as a news producer (when he witnessed human atrocities on the front lines) and a clear belief that 360/VR will be a "baseline media type" for his kids when they grow up. I recently spoke with Padavick (pictured above and below) about working in VR, the differences it makes in news reporting and how it is shaping the future.