Meredith Presents the First Ever BrandFront

Venue Prince George Ballroom on 15 E 27th St between Fifth and Madison Aves It39s been years since this place was home to an Upfront namely Ion Television amp160It39s easy to figure why amp160Although the ballroom itself is spacious the passageway between the front door and the ballroom is so long and narrow it can easily get clogged with people depending on volume amp160Organizers took full advantage of this space by making the walls come alive with logos photos and original art while waiters served breakfast appetizers and attendees picked up their name tags at one table then enjoyed coffee and tea in large silver mugs at another A house diskjockey played a prepresentation set near the entrance The ballroom stage was compact with video screens on top of the stage wall Grade 3 Jacks for the venue itself 4 Jacks for the setting and servicePresentation Organizers labeled their display a BrandFront and quickly revealed why Instead of a focus on programs or dayparts or seasonality advertisers and agencies present were invited to join Meredith in a quartet of new annual community outreach campaigns launching next year Each campaign has crossplatform elements connected to a group of publications and comes with one or more public service charities on board To demonstrate the latter point content chiefs from various magazines introduced each campaign in rapidfire fashion accompanied by a charity founder The elements include original short and longform video series magazine features Web site content and smartphonetablet applications Special Note Meredith is in discussions to distribute all these video series and apps on smart TV sets and devices such as Roku Apple TV Google Chromecast and Amazon Fire TV early next year Under the overall banner quotPartnerships That Will Change the Worldquot the campaigns are quotGivequot inviting Millennial women to volunteer or donate money to lifestyle causes quotProtect Connectquot focusing on safe home design and technology quotStrivequot promoting better eating and exercise habits and quotLeadquot offering counseling and investment in new ventures from women entrepreneurs Participating charities include GOOD Foundationamp160and Movemeant Foundation Grade 4 JacksNews At least 20 new lifestyle video series will premiere next year and several of them will be joined at the hip with one outreach Office Hours an upclose look at women business leaders by Today recurring expert Lilliana Vazquez will be an element of quotLeadquot Other series ahead include Trainer Talk and Fitness Fridays using material from Shape magazine and Eat Clean and Every Day Food derived from Martha Stewart39s monthly publications Separately Meredith will supervise production of Dinner Spinner the TV halfhour adapted from AllRecipiesamp8217 popular recipe app Spinner debuts October 1 on The CW as part of the One Magnificent Morning Saturday block organized by Litton Entertainment Grade 35 JacksHosts Key company executives opened or closed the showcase stressing the ability of their magazines and Web work viewed by 72 percent of all Millennial women and two out of three Latino females quotThey trust our brands because of their authenticity each and every dayquot noted Jon Werther pictured on stage below President of Meredith39s National Media Group quotWe hold ourselves accountable to our customers and we also hold ourselves accountable to our advertisersquotPicking up on that statement during his closing remarks Digital Sales Senior Vice President Marcamp160Rothschild affirmed that every initiative on display will go on in 2017 not following the mantra of some Digital Content NewFront players who tout quotsizzle with no steakquot Grade 3 JacksStar Time Rachael Ray pictured at top right with Lauren Purcellamp160EditorinChief of Rachael Ray Every Dayamp160had a hoot of a time with the crowd describing her career trajectory and upcoming work with quotGivequot player Feed It Forward Best moment nominee how quotYumOquot became her trademark TV phrase Martha Stewart contributed remarks on tape from Los Angeles where she39s working on her upcoming Dinner Party series with Snoop Dogg Grade 3 JacksCuisine A mix of treats and drinks each inspired by a Meredith publication My faves country ham biscuits chicken tidbits on waffles with maple flavor and fruit smoothie sips Note Food ratings do not impact the overall Jacks scoreamp160Grade 35 Jacksamp160Overall Grade 4 Jacksamp160 A different course from the majority of UpfrontsNewfronts Here39s a printfocused company diving into causecentric initiatives in a big way What39s more these are multiplatform and multiangle initiatives that emphasize lifestyle advocacy and empowerment among women A ton of information was dished out in a bright nonsugary manner that avoided leaving guests overloadedLet39s see if this leads to a movement among next year39s UpfrontNewFront participants to highlight at least one outreach effort in their respective showcasesA quick reminder of our Jacks grading system5 Jacks Excellent4 Jacks Very Good3 Jacks Good2 Jacks Fair1 Jack Poor0 Jacks Donamp8217t go thereNotes from the Passing ParadeOne more postMeredith observation With so many ventures formed in recent months to develop scripted TV series among women and women of color how about quotLeadquot expending some focus on development of new unscripted TV series among those groups Seems like a natural outlet for this Oh and if you39re in Brooklyn this Saturday learn about the latest scripted TV for women project Presenting Women at IFP Film Week courtesy of former Charmed costar turned TV developer Rose McGowanHorrendous absence of Apple TV from Apple39s latest showcase in San Francisco last Wednesday led by CEO Tim Cook Nearly an hour on the new iPhone 7 almost a halfhour on Apple Watch and at least 10 minutes for Apple Music Yet not one solitary word on Apple TV despite the fact that the same event last September was highlighted by Cook declaring quotthe future of TV is appsquot One year later Apple TV has more than 6000 apps the ability to offer unique services including AirBnB Zillow Redbooth and now Papa John39s interactive pizza ordering and delivery and at least one feature running virtual reality content through the TV set Littlstar Word to Apple executives especially Cook and Eddy Cue the man in charge of Apple TVamp160 This product is no longer a hobby or an afterthought Millions of people are using this device Itamp8217s time to talk more about the apps that bring TV39s future into view right nowUntil the next time stay well and stay tunedThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillagecomMyersBizNet management or associated bloggersamp160

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Meredith Presents the First Ever BrandFront

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