"Total political-ad spending in the 2020 elections on broadcast could top $3.5 billion, up 11 percent from 2016," according to CNBC. This could set a new record. And Politico projects overall spending in the 2019–2020 election cycle to reach $6 billion (with $4.4 billion on broadcast television, cable, and radio and $1.6 billion on digital video), for an estimated 57 percent growth from 2018. How effecting will that spending be?
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