MediaVillage logo
Sign In Sign Up
Sign In Sign Up
Knowledge Exchange
Knowledge Exchange

A B2B Solutions Marketplace, where you can search more than 15,000 original thought leadership commentaries, articles, white papers, podcasts and videos on all things media, marketing and advertising.

Read member content
#

Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.

Go to page
#

Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

Go to page
Watch, Listen & learn
Watch, Listen & Learn

Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.

See All Channels
Jack Myers ThinkTank
Go to page
Legends & Leaders
Go to page
The Pool
Go to page
Conversations with the Community
Go to page
The Storytelling Revolution
Go to page
View from the Grandstand
Go to page
#AskGenZ
Go to page
#AndradeSays
Go to page
Behind the Scenes in Hollywood
Go to page
Ed Martin Report
Go to page
In the Loop
Go to page
Multicultural TV
Go to page
Shattering the Glass Ceiling
Go to page
Tomorrow Will Be Televised
Go to page
The Update
Go to page
TV / Video Download
Go to page
Upfronts/NewFronts
Go to page
Advancing Diversity Podcast
Go to page
Advancing Diversity
Advancing Diversity Villages

Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

See All Channels
Advancing Diversity Hall of Honors
Go to page
WomenAdvancing
Go to page
LGBT+ Advancing
Go to page
From Advocacy to Activism
Go to page
The Age of Aging
Go to page
Future of Men
Go to page
About us
Our Mission About MediaVillage About AdvancingDiversity.org Whitepapers on Education, Diversity and Growth Our Team Our Columnists & Journalists

ADVANCING DIVERSITY WEEK SEPT. 20-23. ADVANCE YOUR CAREER. REGISTER NOW

News on the Record logo
News on the Record logo

State of Political Advertising: Summer 2020

  • # media enterprise
  • # advertising
  • # political campaign
State of Political Advertising: Summer 2020

Author

Erich J. Prince photo

Erich J. Prince

Publish date

July 07, 2020

Channel

News on the Record
3 1

My previous column discussing the state of political advertising was published on February 24, 2020. The following day, former Vice President Joe Biden—according to an aggregate of political betting markets—had a 9% chance of being the Democratic nominee, as compared to a 52.8% chance for Senator Bernie Sanders. At the time, one of the most widely discussed topics also was the unprecedented level of spending by self-funded Democratic presidential candidates Michael Bloomberg and Tom Steyer. When it was all said and done, Bloomberg would spend $1.02 billion on his 104 day presidential campaign, including nearly $744 million on media (approximately $123 million of which went to online advertising). Tom Steyer, who suspended his campaign on February 29th, was another heavy spender, dropping $343.9 million, including $269 million on media (more than $16 million of which was spent online). Also, at this point, in late February, the number of Coronavirus (COVID-19) cases in the United Stood stood at less than 25, and political advertising for the 2020 cycle was expected to reach $6 billion.

Page  of  Prev Next

ARTICLE TAGS:

  • # television
  • # distribution
  • # purchasing
  • # Donald Trump
  • # advertisement
  • # media planning
3 1

Enjoying This Commentary? There's More to Love

Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.

Please, enter email in correct format
Erich J. Prince photo

Erich J. Prince

Erich J. Prince, a columnist at MediaVillage ("News On-the-Record"), is a cofounder at Merion West, an online magazine launched in 2016 to provide centrist political commentary and present views from across the political spectrum. His favorite part… read more

ADVERTISEMENT

Featured Videos

Thumbnail for video of article: Watch Now: Media & News: Serving the Public Interest? -- Jack Myers with Kent Harrington and Erich Prince -- ZOOM Conversation
Watch Now: Media & News: Serving the Public Interest? -- Jack Myers with Kent Harrington and Erich Prince -- ZOOM Conversation - News on the Record
30 Apr 2020 0 views

Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive
The Myers Report research findings.

Please, enter email in correct format
    MediaVillage white logo
    MyersBizNet, Inc.
    Knowledge Exchange / TV / Video Download / The Myers Report / Watch, Listen & learn / Advancing Diversity
    Company
    • About Us
    • Contact Us
    • Privacy Policy
    • Terms of Use
    • Partner Showcase
    Follow us
    Our reports

    Advertising, Shopper Marketing & Trade Communications Spending Data and Forecast.

    Get our reports
    GET IN TOUCH

    We'd like to hear from you! Call us, send us an email or request a meeting.

    Contact Us
    Receive e-mail News & Updates

    Thank you for visiting MediaVillage.com. Subscribe for free to receive our e-reports and weekly updates.

    Sign Up

    © 2021 MediaVillage is a registered trademark of MyersBizNet. All rights reserved

    Home Knowledge Exchange
    Knowledge Exchange

    A B2B Solutions Marketplace, where you can search more than 15,000 original thought leadership commentaries, articles, white papers, podcasts and videos on all things media, marketing and advertising.

    Read member content
    #

    Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.

    Go to page
    #

    Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

    Go to page
    Watch, Listen & learn
    Watch, Listen & Learn

    Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.

    See All Channels
    Jack Myers ThinkTank
    Go to page
    Legends & Leaders
    Go to page
    The Pool
    Go to page
    Conversations with the Community
    Go to page
    The Storytelling Revolution
    Go to page
    View from the Grandstand
    Go to page
    #AskGenZ
    Go to page
    #AndradeSays
    Go to page
    Behind the Scenes in Hollywood
    Go to page
    Ed Martin Report
    Go to page
    In the Loop
    Go to page
    Multicultural TV
    Go to page
    Shattering the Glass Ceiling
    Go to page
    Tomorrow Will Be Televised
    Go to page
    The Update
    Go to page
    TV / Video Download
    Go to page
    Upfronts/NewFronts
    Go to page
    Advancing Diversity Podcast
    Go to page
    Advancing Diversity
    Advancing Diversity Villages

    Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

    See All Channels
    Advancing Diversity Hall of Honors
    Go to page
    WomenAdvancing
    Go to page
    LGBT+ Advancing
    Go to page
    From Advocacy to Activism
    Go to page
    The Age of Aging
    Go to page
    Future of Men
    Go to page
    About us
    Our Mission About MediaVillage About AdvancingDiversity.org Whitepapers on Education, Diversity and Growth Our Team Our Columnists & Journalists
    Sign In Sign Up