Editor's note: MediaVillage is pleased to welcome back Michael Farmer as weekly lead columnist for our new Creativity Village platform. To submit requests to Michael for interviews, contact E.B. Moss at eb@MediaVillage.com. Michael (pictured above) sat down with Jack Myers, founder of MediaVillage, for a wide-ranging discussion of the prospects and challenges of the advertising industry. This is the first of two articles; the second will appear next week.