Miku Hatsune and Black Rock Shooter: Global Music Video "Vocaloid" Phenomenon that Defines the Future

Quick Can you name the hottest pop star in Japan and one of the most downloaded music videos on YouTube with 25 million downloads Check it out at httpwwwyoutubecomwatchvYyB4gLFFXw This music phenomenon is likely to have more longterm relevance and value to music entertainment and advertising businesses than Madonna Miley Cyrus and Justin Bieber combined The singer Miku Hatsune is a 39character39 from the Vocaloid Character Vocal Series synthesizer developed by Yamaha Corporation The character in this particular video is Black Rock Shooter a manga character who has probably been drawn as much as the video has been downloaded Also check out this Black Rock Shooter music video with English subtitlesMiku Hatsune is a virtual music synthesizer program In 2007 Miku Hatsune whose name is comprised of the Japanese characters for Hatsu First amp21021 Ne Sound amp38899 and Miku Future amp26410amp26469 was the first released installment of the Vocaloid2 Character Vocal series Black Rock Shooter is a virtual character one of many being developed by quotfansquot using popular art sites such as DeviantArt A Google search of DeviantArt Miku Hatsune turns up 36800 search resultsMiku Hatsune39s popularity increased because of Nico Nico Douga Smile Smile Video a Japanese online and mobile video site At the site users began creating and submitting original compositions as well as remakes of released songs and fans started collaborating on different projects Miku Hatsune now has multiple characters in the market such as Black Rock Shooter and has manga book series and video games There is a manga book about her titled Hatsune Mix illustrated and written by KEI where several different Vocaloid2 mascots make appearancesVocaloid as described by Wikipedia httpenwikipediaorgwikiVocaloidamp160is a singing synthesizer application developed by the Yamaha Corporation that enables users to synthesize singing by typing in lyrics and melody It utilizes Yamaha39s Vocaloid synthesizing technology with specially recorded vocals of voice actors or singers To create a song the user must input the melody and lyrics A piano roll type interface is used to input the melody and the lyrics can be entered on each note The software can change the stress of the pronunciations add effects such as vibrato or change the dynamics and tone of the voice Each Vocaloid is sold as quota singer in a boxquot The software is available in English and Japanese although a Chinese version has now been producedWhile the software is intended for professional musicians it has become a prominent fixture among amateur home video artists and musicians with the only limitations being the users39 own skills Japanese musical group Supercell Sony Music Entertainment Japan have featured Vocaloid as vocals in their songs and record labels in Japan also have released compilation albums featuring Vocaloids The vocaloid will inevitably become a staple of usergenerated consumer marketing initiatives as well as the new model for background music accompanying commercials professional and amateur video entertainment films and television I anticipate the development of mangabased television series utilizing vocaloid music videosCrypton Future Media Inc based in Sapporo Japan is a pioneer of using Vocaloid Crypton39s first two Vocaloids were Meiko released in 2004 and Kaito released in 2006 When Miku Hatsune was released in 2007 Crypton and Vocaloid became popular and also influenced the use of 39avatars39 or 39mascots39 by other companies working on the Vocaloid program making Crypton the leading Vocaloid developerThis past April according to Wikipedia Yamaha released an updated version of Miku called Hatsune Miku Append providing six different tones of Miku39s voice Soft gentle delicate voice Sweet young chibi voice Dark mature heartbrokenlike voice Vivid bright cheerful voice Solid loud clear voice and Light innocent heavenly voice This was the first time a Vocaloid has such a release and more Append are reported from Crypton Future Media at later datesOther significant releases include Crypton39s Megurine Luka the first bilingual Vocaloid and ZeroG39s Sonika who was developed to speak any language even though she is primarily an English vocalist The website describes Sonika as quota naturalborn singer a sweet virtual voice at your fingertips Sonika is a cyberspace starlet who will hit those high notes every time Whether it39s sweet and pure leads harmonies and backing vocals Sonika can sing any word from English and other languages too with a little work Sonika is also very well suited if you want to be adventurous and experimental since her voice can be easily modified and shaped in many waysquotAH Software39s Kaai Yuki became the first Vocaloid to use a child39s voice Wikipedia reports that two studios are working on franchise based Vocaloids The first is AHSoftware who will be publishing a Hello Kittybased Vocaloid called quotNekomura Irohaquot httpwwwyoutubecomwatchvvUFeVpoWqnwTo comment visit wwwjackmyersthinktankcom JackMyersThinkTank and MediaBizBloggers are free and underwritten as an industry service by corporate subscribers to Jack Myers Media Business Report For subscription information visit wwwmyersreportcom Visit the archives of JackMyersThinkTank and MediaBizBloggers Jack Myers can be contacted directly at jmjackmyerscom

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Miku Hatsune and Black Rock Shooter: Global Music Video "Vocaloid" Phenomenon that Defines the Future

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Miku Hatsune and Black Rock Shooter: Global Music Video "Vocaloid" Phenomenon that Defines the Future

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