Much like the "Rime (yes, that’s actually the correct spelling) of the Ancient Mariner" ("Water, water, everywhere; nor any drop to drink"), marketers are often faced with a similar conundrum when it comes to reaching Millennials: Their plentiful numbers are tantalizing but belie the fact that they can be quite difficult to engage.
Millennials, Millennials Everywhere -- But How to Reach Them?
