Mindshare at SXSW: How Brands Can Benefit from Sound and Design

SXSW is a smorgasbord of choice, and to get most out of each day you need to carefully curate your journey of discovery. As marketers, it may be tempting to limit yourself to certain categories, but doing so would have defeated the purpose of the festival. Here’s a look at one of my days there, where I stepped into three of the world’s more powerful passion points: music, film and design.