Mindshare: Broadway Debuts in Your Living Room

Signup for BroadwayHD itself is free although for most shows you pay around eight dollars a pop Right now they offer around 100 shows most of which are a little on the older sideamp160BroadwayHD will add to this selection over time with one key exceptionamp160 Theyamp8217re focusing on productions with limited runs so that they donamp8217t detract from the paying audiences for current longerterm showsNonetheless if you love the theater this is a huge opportunity Eight dollars is just a fraction of the cost for usual Broadway tickets And if you donamp8217t live near New York or a city where these shows tour itamp8217s a chance to see plays that you normally couldnamp8217tFor brands and marketers this is a prime example of the power of accessibility an important trend to think about We saw it earlier this year at New York Fashion Week when designers Periscoped their shows and our own TREsemme client used Snapchat YouTube and more to give people inside accessAs a brand if you can give consumers an experience like that theyamp8217ll reward you for it Insider access is a great way to provide value to your audienceThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillageMyersBizNet management or associated bloggers

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Mindshare: Broadway Debuts in Your Living Room

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Mindshare: Broadway Debuts in Your Living Room

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