Menu
MediaVillage logo
Sign In Sign Up
Sign In Sign Up
People
Knowledge Exchange
Group Knowledge Exchange

MediaVillage “Knowledge Exchange” is where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “Knowledge Exchange” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

Read member content
#

Go to page
#

Go to page
#

Go to page
Thought Leaders
Myers Reports
About Us
Our Mission About MediaVillage About AdvancingDiversity.org Whitepapers on Education, Diversity and Growth Our Team Our Columnists & Journalists

APPLY FOR JOBS | SUBMIT YOUR RESUME | REGISTER FOR FREE MEDIAVILLAGE CONTENT

MediaBizBloggers logo

Mindshare's Project YouDoYou Empowers Teen Girls

Mindshare's Project YouDoYou Empowers Teen Girls

Author

Mathew Tombers photo

Mathew Tombers

Publish date

Channel

Culture Vulture - Mindshare InSites
32 52 31

As with many great ideas, Project YouDoYou was born during a meal.  On a Sunday evening last February, David Lang, Chief Content Officer of Mindshare North America and Chair of GroupM's Center of Excellence on Content, was having dinner with his wife and two children.  The conversation centered around the world and the concerns of his kids, specifically his then 14-year old daughter.  Lang determined to do something about those concerns and challenges.  "I wanted to do something more; to leverage my position in the marketplace for the betterment of their generation, and specifically my daughter and her generation," he explained.  "I kind of had this epiphany, and I knew what it was right then.  It was a female teen empowerment initiative and I wanted it to be industry-wide.  Not just a GroupM thing, or a Mindshare thing.  The whole idea would be to help the next generation of female leaders."

Page  of  Prev Next
32 52 31
Facebook discussion

Enjoying This Commentary? There's More to Love

Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.

Please, enter email in correct format
Mathew Tombers photo

Mathew Tombers

Mat is the founder and Managing Director of Intermat, Inc., a boutique media consulting company that specializes in both digital and linear media engagements and offers business development expertise to both emerging and established media firms. Mathew To… read more

ADVERTISEMENT

Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive
The Myers Report research findings.

Please, enter email in correct format
  • People
  • Knowledge Exchange
  • Thought Leaders
  • Myers Reports
  • About Us
  • 2023 Upfronts and NewFronts Calendar
  • 2023 Events Calendar
  • Self Publishing Manual
  • About MediaVillage
  • Membership Terms and Conditions
MediaVillage white logo
MyersBizNet, Inc.
People / Knowledge Exchange / Thought Leaders / Myers Reports / About Us
Company
  • About Us
  • Contact Us
  • Privacy Policy
  • Cookie Policy
  • Terms of Use
  • Partner Showcase
Follow us
Our reports

Advertising, Shopper Marketing & Trade Communications Spending Data and Forecast.

Get our reports
GET IN TOUCH

We'd like to hear from you! Call us, send us an email or request a meeting.

Contact Us
Receive e-mail News & Updates

Thank you for visiting MediaVillage.com. Subscribe for free to receive our e-reports and weekly updates.

Sign Up

© 2023 MediaVillage is a registered trademark of MyersBizNet. All rights reserved

Cookies

We use cookies and similar methods to recognize visitors and remember their preferences, understand the performance of our site, provide social media features, and serve more relevant content to you. By continuing to browse the website you consent to all cookies in accordance with our Privacy Policy.

I agree Read more
Home People
Knowledge Exchange
Group Knowledge Exchange

MediaVillage “Knowledge Exchange” is where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “Knowledge Exchange” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

Read member content
#

Go to page
#

Go to page
#

Go to page
Thought Leaders
Myers Reports
About Us
Our Mission About MediaVillage About AdvancingDiversity.org Whitepapers on Education, Diversity and Growth Our Team Our Columnists & Journalists
Sign In Sign Up