As with many great ideas, Project YouDoYou was born during a meal. On a Sunday evening last February, David Lang, Chief Content Officer of Mindshare North America and Chair of GroupM's Center of Excellence on Content, was having dinner with his wife and two children. The conversation centered around the world and the concerns of his kids, specifically his then 14-year old daughter. Lang determined to do something about those concerns and challenges. "I wanted to do something more; to leverage my position in the marketplace for the betterment of their generation, and specifically my daughter and her generation," he explained. "I kind of had this epiphany, and I knew what it was right then. It was a female teen empowerment initiative and I wanted it to be industry-wide. Not just a GroupM thing, or a Mindshare thing. The whole idea would be to help the next generation of female leaders."
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