Minsky Media Minute: HBO Max Take 2, MRC vs. Nielsen, Omnicom Pays (For) Attention

In other news ATampampT is pulling HBO Max from the Amazon Channels All this really means is that you won39t be able to access the HBO Max content from the Prime Video interface It doesn39t impact availability or usage of the HBO Max app on Amazon Fire TVThe US Census population data was recently released The current population stands at 331mm This is a 74 increase since the 2010 Census the second lowest percentage increase since the Census began While those respondents who identified as quotWhite Onlyquot remain the majority with approximately 61 of the population 2043mm people the demographic has decreased by 86 since 2010 The fastest growing ethnicity were those who identified as multiracial which grew to 338mm people 10 of the population in 2020 from 9mm people in 2010 an increase of 276 The Hispanic population grew 23 in the past 10 years up to 621mm which represents 187 of the population The Asian population in the US was also up significantly growing from 146mm in 2010 to 199mm in 2020 6 of the population The Black population reported as Black quotalonequot is 411mm or 12 of the population up from 11 from the 2010 CensusThe battle between the Media Rating Council and Nielsen is heating up with the MRC saying that Nielsen has quotdeeprooted ongoing performancequot problems for its National Television Service quotpredating the pandemicquotamp160The MRC has been investigating complaints that Nielsen39s numbers were significantly off due to data collection challenges brought upon by the pandemic Their view seems to have expanded Nielsen had asked for a hiatus in the MRC accreditation process which the MRC is pushing back on In fact if the hiatus is granted during that time periodamp160Nielsen would not be considered to be accredited by the MRCNBCUniversal Telemundo has launched a new Hispanic streaming division that will create content primarily for Peacock The division will be developing 50 streaming projects that will roll out in 2022Reddit may just be the exception that proves the rule Or is it a start of a trend Either way Reddit hit 100mm in ad revenue in Q2 2021 after removing programmatic pipes and emphasizing direct sales in addition to their automated ad platformCongratulations to Publicis Groupe on their winning both creative and media duties for Walmart The 600mm account had previously been at WPPSC Johnson and Omnicom Media Group are testing a new potential currency based on attentionbased metrics with Australian analytics firmamp160Amplified IntelligenceAMC Networks and Verizon have teamed up to give a free year of AMC to new 5G wireless customers at certain plan levels and to new Fios Home Internet subscribers Verizon has similar arrangements with Disney Discovery Apple Music and Google StadiaAd verification software company and antifraud fighteramp160DoubleVerifyamp160announced that they had uncovered and neutralized quotSmokeScreenquot a connected TV advertising fraud scheme that used screensavers to generate over 300mm ad requests per month even when the screen was off The street value of these fake impressions is estimated at 6mm per monthRoku has added 23 more Quibi shows to The Roku Channel including Eye Candyamp160a competition series hosted by Josh Groban and a 10part docuseries titled What Happens in Hollywood which focuses on the behindthescenes systems of Hollywood and how they have a cultural impact beyond the screenSony has completed their billion dollar buyout of anime companyamp160CrunchyrollClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNet

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Minsky Media Minute: HBO Max Take 2, MRC vs. Nielsen, Omnicom Pays (For) Attention

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Minsky Media Minute: HBO Max Take 2, MRC vs. Nielsen, Omnicom Pays (For) Attention

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