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Mower: Now's the Time for Banks to Invest in Brand

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Mower: Now's the Time for Banks to Invest in Brand

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Brandie Feuer

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Mower InSites

With a recession looming, brand marketing budgets are often the first to get cut. But research from the Institute of Practitioners in Advertising (IPA) shows that those with a 60/40 plan consistently excel.

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Brandie Feuer photo

Brandie Feuer

Brandie Feuer is an award-winning global marketing leader who helps dynamic lifestyle brands find success in the digital marketing and emerging media arena. She is currently chairwoman of the Las Vegas Innovation Marketing Association (LVIMA) and Chief Ma… read more

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MediaVillage “Knowledge Exchange” is where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “Knowledge Exchange” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

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