Multi-Sensory Experiences for Brands

amp160A French company called Immersit has developed new technology that can turn any couch into a 4D ride simulator The plugandplay product can move your seat up or down back and forth and more amp8211 shaking and vibrating to sync up with the action that you39re watching onscreen It works both for movies and video gamesNaturally entertainment marketers should keep an eye out for this kind of technology to help enhance viewing and gaming experiences But these kinds of multisensory experiences can create opportunities for other kinds of brands tooamp160 Neuroscientists have found that the more senses we use when engaging with content the more emotionally and cognitively attached we become That means people are much more likely to remember highly multisensory experiences later on And today where there39s so much content competing for your consumers39 attention that39s a valuable thingIn the same way Andy Warhol once combined art and commercialism to create a new movement in modern art technology is combining with the senses to provide new palettes for creative media Marketers can use these palettes to create new ways to stimulate consumer senses At Mindshare our Sensory unit is dedicated to exploring those opportunitiesThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillagecom management or associated bloggers

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Multi-Sensory Experiences for Brands

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