DirecTV, Dish Network, A+E Networks, ViacomCBS, and FOX have joined AdCuratio's National Custom Messaging Platform (NCM) to launch a working system that enables networks to offer up Addressable TV inventory on both national and local inventory.
National Addressable TV has Arrived. But is it Ready for Primetime?
![National Addressable TV has Arrived. But is it Ready for Primetime?](/media/articles/multiple_viewing_family_Corbis-42-35907053_CL5Z0JF.jpg.550x380_q85_box-15%2C0%2C627%2C425_crop.jpg.webp)