National Geographic on Monday orchestrated its largest publicity event ever with its premiere screening of Jane, a documentary about primatologist and anthropologist Jane Goodall that will be telecast on the National Geographic channel in 2018. The film -- as thought-provoking and life-affirming as any other content anyone is likely to produce or present for years to come -- is certainly deserving of a superior publicity campaign, but nobody involved in its development could have imagined so spectacular a launch as the one Nat Geo put together -- a screening under the stars at the Hollywood Bowl for hundreds of VIPs and company clients and thousands of others, for a combined audience of almost 17,000. The experience was enhanced by a full orchestra on the stage providing music for the film, which was scored by Phillip Glass, and the sounds of primates and other wildlife echoing throughout the Bowl and the dense wooded areas that surround it.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.