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National Is the New Local for TV Station Revenues

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Simon Applebaum

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Sinclair Broadcast Group InSites

How do TV stations keep growing their share of revenue in an increasingly fragmented video environment? Start by grabbing more spot dollars from national advertisers. That's the consensus from chief executives at key TV station group owners who engaged in a rare public exchange at last week’s NAB Show New York.

Simon Applebaum

Simon Applebaum has covered the TV medium for more than 38 years. Now a regular MediaVillage columnist, he produces and hosts Tomorrow Will Be Televised, a program all about TV, now in its 12th year. Previously, he was a senior editor for various TV-centric … read more