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National Is the New Local for TV Station Revenues

National Is the New Local for TV Station Revenues

Author

Simon Applebaum photo

Simon Applebaum

Publish date

October 25, 2017

Channel

Sinclair Broadcast Group
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How do TV stations keep growing their share of revenue in an increasingly fragmented video environment?  Start by grabbing more spot dollars from national advertisers.  That's the consensus from chief executives at key TV station group owners who engaged in a rare public exchange at last week’s NAB Show New York.

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Simon Applebaum photo

Simon Applebaum

Simon Applebaum has covered the TV medium for more than 35 years. Now a regular MediaVillage columnist, he produces and hosts Tomorrow Will Be Televised the program all about TV, now in its 12th year.  Previously, he was a senior editor for vario... read more

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