I was reading the recent MediaVillage profile of Jodi Chisarick Senior Vice President, General Sales Manager at Twentieth Television, and there was one phrase she mentioned that popped out to me: "native in-video ads." As someone who spends his time immersed in the ad tech world, I'm very familiar with online native video ads like one might see on BuzzFeed, but Chisarick wasn't talking about online -- she was talking about syndicated broadcast television ... and I couldn't understand how that could possibly work.
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