At the recent Association of National Advertisers (ANA) Financial Advertising Management Conference, Tom Denford, CEO of ID Comms Group and founder of The Global Media Council, delivered a compelling presentation on the current state and future of media investment. His speech was a perfect representation of the complexities and opportunities in media and advertising in 2024. Drawing from his extensive experience and current work at ID Comms, Denford shared crucial insights and recommendations for advertisers.
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