The announcements earlier today that ViacomCBS and NBCUniversal have cancelled their traditional Upfront plans made clear that it will be a Virtual Upfront for all, calling for new ideas, forward-thinking concepts and the establishment of a new way of putting forth Upfront messages that may become the norm going forward. These cancellations followed those of A&E Networks and AMC Networks at the start of the week. (Update: WarnerMedia/Xandr, The CW, Fox, Disney/ABC and Discovery announced that their scheduled Upfront Week events have been cancelled after this story was published. WarnerMedia will present "a unique video experience" on May 13. The CW is exploring "alternative and innovative ways" to communicate its overall strategy, showcase its new and returning programming and present its upcoming fall schedule to advertisers, press, the industry and fans. Discovery has prepared an "alternative digital experience to showcase the company, portfolio and advanced advertising products to its clients and agency partners." More details about all of this will be announced at a later date.
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