NBCU’s Linda Yaccarino: A Strong Advocate of Advanced Advertising

B&C Multichannel’s Advanced Advertising conference offered, as usual, an array of fascinating and provocative opinions in the advanced advertising space. The October 20, 2015 conference started with a keynote by Linda Yaccarino, Chairman, Advertising Sales and Client Partnerships, NBCUniversal, who leads a department that is embracing data driven solutions.