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Network TV Upfront Selling Advice: K-I-S-S

Network TV Upfront Selling Advice: K-I-S-S

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Jack Myers

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2 41 3

The network TV Upfront marketplace is rife with new buzzwords: data sciences, branded content, digital video extensions, neural research, social media insights, promotional integration. But according to a new MediaVillage.com survey among TV network advertisers and agencies' national TV planners and buyers, the best advice to network sales organization is KEEP IT SIMPLE…

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Jack Myers

Media Ecologist, Founder: MediaVillage and Advancing Diversity Hall of Honors Jack Myers is a media ecologist and founder of MediaVillage, the media and advertising community’s leading resource for market intelligence, education, business connection… read more

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Home The People
The People

MediaVillage “The People” is where the advertising and media community comes to life. Explore the stories, beliefs, commitments, and passions that inspire and motivate the diverse people who work day-to-day advancing their personal growth and business success. Follow “The People” columnists and hosts to discover your community and connect with your people. Follow our social network @AdvDiversity

See All Channels
Advancing Diversity
Go to page
#Ask-GenZ
Go to page
Future of Men
Go to page
Legends & Leaders
Go to page
LGBT+ Advancing
Go to page
Shattering the Glass Ceiling
Go to page
The Age of Aging
Go to page
The Pool
Go to page
The Storytelling Revolution
Go to page
WomenAdvancing
Go to page
The Business
The Business

MediaVillage “The Business” is the industry Knowledge Exchange, where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “The Business” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

Read member content
#

Go to page
#

Go to page
#

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#

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The Thought Leaders
The Thought Leaders

MediaVillage “The Thought Leaders” is our open conversational marketplace where we welcome informed ideas, opinions, perspectives, and challenges to the status quo. Search MeetingPrep.com for topics that are relevant to you and submit your thought leadership commentaries and comments to info@mediavillage.com. Follow our social network @JackMyersBiz

See All Channels
Audio InSites
Go to page
Auto InSites Village
Go to page
In the National Interest
Go to page
Jack Myers ThinkTank
Go to page
Madison Avenue Makeover
Go to page
News on the Record
Go to page
Restoring the Soul of Business
Go to page
The Cog Blog
Go to page
Thought Leaders
Go to page
Tomorrow Will Be Televised
Go to page
View from the Grandstand
Go to page
The Programming
The Programming

At MediaVillage “The Programming” we go behind the scenes with the talent in front of and behind the camera and microphone. Content is at the heart of the media and advertising business. Our columnists, critics and hosts take you behind the scenes in Hollywood, Bollywood, Brooklyn and Queens, YouTube, TikTok, the metaverse and everywhere content is created. Follow our social network @TVVideoDownload

See All Channels
#AndradeSays
Go to page
Behind the Scenes in Hollywood
Go to page
Ed Martin Report
Go to page
In the Loop
Go to page
Multicultural TV
Go to page
Music Notes
Go to page
About Us
Our Mission About MediaVillage About AdvancingDiversity.org Whitepapers on Education, Diversity and Growth Our Team Our Columnists & Journalists
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