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About us

Network TV Upfront Selling Advice: K-I-S-S

Author

Jack Myers

Publish date

May 15, 2016

Channel

The Myers Report

The network TV Upfront marketplace is rife with new buzzwords: data sciences, branded content, digital video extensions, neural research, social media insights, promotional integration. But according to a new MediaVillage.com survey among TV network advertisers and agencies' national TV planners and buyers, the best advice to network sales organization is KEEP IT SIMPLE…

Jack Myers

Media Ecologist, Founder: MediaVillage and Advancing Diversity Hall of Honors Jack Myers is a media ecologist and founder of MediaVillage, the media and advertising community’s leading resource for market intelligence, education, business connection… read more

Network TV Upfront Selling Advice: K-I-S-S

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