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Network TV Upfront Selling Advice: K-I-S-S

Network TV Upfront Selling Advice: K-I-S-S

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Jack Myers photo

Jack Myers

Publish date

May 15, 2016

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Jack Myers TomorrowToday Economics
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The network TV Upfront marketplace is rife with new buzzwords: data sciences, branded content, digital video extensions, neural research, social media insights, promotional integration. But according to a new MediaVillage.com survey among TV network advertisers and agencies' national TV planners and buyers, the best advice to network sales organization is KEEP IT SIMPLE…

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Jack Myers photo

Jack Myers

Jack Myers is the nation’s leading Media Ecologist and is an Academy and Emmy Award nominee for Best Documentary Feature, author of four books and executive producer of GE Focus Forward Films, winner of the Tribeca Film Festival Disruption Award. His... read more

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