New Ad Spending Forecast Released: Ad Spending Grows 4.1% in 2014; 2.1% Growth Forecast in 2015

PRESS RELEASEFor release Monday December 15 2014For more information contact Jack Myers jmjackmyerscom 6463522636amp160Legacy Media Ad Spend to Decline 51 in 2015MyersBizNet wwwmyersbiznetcom today released its 20th annual advertising spending data for 19 media categories estimating 41 growth in total ad spending for 2014 declining to 21 growth in 2015 The MyersBizNet data is unique among forecasters in its reporting of both legacy and digital ad spending with television print outofhome and radio media Excluding digital media MyersBizNet estimates advertising spend would have increased only 05 in 2014 with declines of 40 projected for 2015 Further exclusion of socialwordofmouth and native advertising results in a 2014 downturn of 04 and 51 in 2015 MyersBizNet members will be receiving the full detailed report this week via email and it is available to members at wwwmyersbiznetcomBroadcast network television legacy ad spending is estimated to have declined 06 in 2014 while digital ad spending with broadcast networks increased 220 resulting in an overall increase of 13 for a total 19256 billion Other leading forecasters and analysts typically measure only legacy ad spending resulting in a significant underreporting of actual spending in each media categoryCable television networks generated 33 increases in 2014 reflecting 26 growth in legacy spending and 20 gains in digital ad spend Network cable growth is forecast by MyersBizNet to slow considerably in 2015 with overall ad spending increases of only 07 including 30 gains in cable network digital ad spend and a decline in cable network legacy ad spend of 08Both newspaper and consumer magazine advertising declined significantly in 2014 but MyersBizNet forecasts that declines will slow in 2015 with both media offsetting some declines with 150 and 240 growth respectively in digital ad spend Legacy newspaper advertising is estimated to have declined 90 in 2014 with consumer magazinesamp8217 legacy ad spend declining 92 Overall newspaper ad spending shrunk by 51 and magazines by 62 In 2015 total newspaper ad spend is projected to decline 32 and magazines by 27 This slowdown in declines in a difficult year for advertising overall suggests that digital advertising growth and especially digital video advertising is growing at the expense of televisionMyersBizNet estimates online originated video content advertising grew 680 in 2014 and will increase another 600 to 37 billion in 2015 Online originated display advertising is estimated at 75 billion in 2014 reflecting 13 growth with declines of 60 forecast for 2015 Mobile advertising grew 68 in 2014 to nearly 70 billion with 720 mobile advertising growth forecast for 2015According to the MyersBizNet report radio advertising legacy and digital declined 21 in 2014 and is forecast to decline 18 in 2015 Outofhomeplacebased advertising excluding digital placebased video and cinema grew 01 in 2014 and is forecast to increase 33 next yearOther media categories included in the MyersBizNet data include national and local spot television localregional cable TV national broadcast syndication digital placebased video cinema interactiveVODaddressable advertising internet originated audio media directed socialpromotionsponsorshipsnative branded entertainmentproduct placement and videogame advertising This data includes political Olympics and World Cup spendingMyersBizNet applies primary research and 20years of market insights to the aggregated averages of data and forecasts provided by multiple analysts media companies and agency forecasters Our forecasts are based primarily on proprietary market intelligence The full MyersBizNet data and forecasts includes historic data to 2000 and forwardlooking forecasts to 2020 The report also includes Hispanic media and ten belowtheline promotion and shopper marketing categoriesTotal belowtheline advertising is estimated to decline 30 in 2014 and 23 in 2015About MyersBizNet IncThrough our unique experience our extensive corporate member network and a 30year history of leadership MyersBizNet develops leads and champions platforms that advance the health of your business culture communications and human resourcesMyersBizNet is dedicated to serving our community of more than 200 corporate members bytracking business trends and economic patternsidentifying and sharing teambuilding best practicesidentifying disruptive technologies and emerging competitorsdeveloping and implementing businesstobusiness communications and marketing initiativesfacilitating new business relationships and connectionsbuilding communities and educational programs that enhance executive and employee effectiveness and loyaltyrecruiting and preparing the new wave of technologically savvy and diverse young people30

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New Ad Spending Forecast Released: Ad Spending Grows 4.1% in 2014; 2.1% Growth Forecast in 2015

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New Ad Spending Forecast Released: Ad Spending Grows 4.1% in 2014; 2.1% Growth Forecast in 2015

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