In the now annual IAB Podcast Upfront – a "one-day marketplace for advertisers and media buyers to preview the latest in innovative podcast programming" - the capacity crowd of media execs and makers crowded into the Henry R. Luce Auditorium by the Hudson River to hear what the new surge in listening will mean to them.
New Content, New Data and a New Podcast Attitude – the IAB Podcast Upfront
![New Content, New Data and a New Podcast Attitude – the IAB Podcast Upfront](/media/articles/UNADJUSTEDNONRAW_thumb_4c94_ieGFk7n.jpg.550x380_q85_box-0%2C106%2C835%2C687_crop.jpg.webp)