For Walmart, one of the nation’s biggest retailers, last Wednesday’s entrance into the Digital Content NewFronts ecosystem was an exercise in throwing down the proverbial gauntlet. With a pleasant demeanor for all to witness, Walmart nevertheless made clear that being a lead player in the TV programming and advertising arena is on their watch, starting through video-on-demand entry, Vudu.
NewFront News and Views: Here Comes Walmart’s Vudu Express
![NewFront News and Views: Here Comes Walmart’s Vudu Express](/media/articles/wlamart_vudu2.png.550x380_q85_box-0%2C193%2C1000%2C888_crop.png.webp)