The Interactive Advertising Bureau's 2023 round of in-person NewFront presentations opened on a familiar note Monday morning as YouTube -- with more people than ever watching its universe of content via smart TV sets and devices -- was first once again. What's more, the new home of NFL Sunday Ticket this fall offered its appeal over breakfast from parent Google/Alphabet's impressive space inside Pier 57, adjacent to the Hudson River and West Side Highway -- just like last spring.
NewFronts 2023 Has YouTube Front and First Again with a Creator-Driven Appeal
