This year's Digital Content NewFronts started Monday afternoon with new content initiatives from smart TV set/device makers front and center, joined by some of the programming ventures they already circulate among viewers. For the closing session Thursday afternoon, the emphasis shifted to other video delivery platforms, such as smartphone applications (TikTok), social media (Ellen Digital Ventures) and gas station pumps (GSTV). And in the wrap-up spot, NBCUniversal featured the multiple ways advertisers can use its mega-content enterprise Peacock.
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