When the Digital Content NewFronts launched a decade ago, the focus was on advancing the internet as an impactful, effective national advertising medium on par with broadcast and cable television. There's a different focus in play now with the Interactive Advertising Bureau's annual multi-day event, which kicked off virtually this past Monday afternoon. Ready to stand tall among national ad vehicles this Upfront season in IAB's estimation: Smart TV products and the programming services distributed through them -- individually or in aggregated multi-channel bundles.
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