News in the News - Matthew Kearney

Welcome Matthew Kearney our newest MediaBizBloggerThe news industry has suffered blow after blow in recent years From the heady days of the 50s thru 80s the past decade has seen quite a change with TV newsrooms downsizing and newspapers teeteringBut some things never changeamp8230amp8230amp8230amp8230amp8230News is amp8211 without a doubt a must have medium Global events over the last few days prove it Events have had us all keenly following the news from the pomp circumstance and high fashion of the Royal Wedding to the high drama of Team 639s assault in Abbottabad Human kind wants news fast accurate and informativeBut some things change a lotamp8230amp8230amp8230amp8230amp8230Nowhere in media has the digital revolution had more impact than in news We now get our news in print and on TV but more and more time is now spent on desktops laptops tablets and smart phonesThe assault on Osama Bin Laden39s compound first broke on twitter The name of Kate Middleton39s dress designer first broke onlineAnd the digital revolution just fuels the habitamp8230amp8230amp8230Discussions about wedding outfits I39d never even heard of fascinators before let alone the notion they could prompt hours of debate are going on for days in the social media amp8211 from Facebook through the comment sections of news sites and on twitter The desire to know more about Team 6 and how a town in Pakistan could be named Abbottabad need to be satiated thank you WikipediaSo we Google we tweet we bookmark we tune in We have never spent more of our time immersed in news as nowOK but haven39t the events of the past few days have been extraordinaryAbsolutely But last month was extraordinary too There was a civil war a natural disaster and the death of a screen icon Libya the Tsunami in Japan and Elizabeth Taylor respectively The facts are newsworthy events are constantly occurring the news habit is powerful within us global events capture a global audience and modern technology is an amazing enabler to allow us to communicate follow and debateSo news is the perfect medium Maybe that39s going too far but news certainly keepsBillions of us highly engaged That39s a pretty powerful thing to be able to sayAnd finally some facts behind the rhetoricamp8230amp8230amp8230amp8230 quotThere are many more ways to get the news these days and as a consequence Americans are spending more time with the news than over much of the past decade Digital platforms are playing a larger role in news consumptionamp8230amp8230amp8230amp8230amp8230amp8230Adding in digital platforms cell phones social networks and podcasts to how Americans consume media it increases the percentage of people who followed news this month up 25 proving that more mediums mean more interest in newsquotSource PEW Research Study 2010quotNews of Osama bin Laden39s death provided the Internet a major spike in traffic during the usually low news period of AprilMay The traffic for news sites from May 1 amp8211 May 3 increased by over 42 YOY and 51 week over weekquotSource Akamai Net Usage 2011 quotNearly 57 million Americans tuned into watch President Obama39s speech regarding the death of Osama bin Laden on May 1st this is a 48 increase of viewers over his televised August speech regarding IraqquotSource Nielsen Net Ratings 2011 quotTwitter experiences a 50 growth in tweets on May 1st into May 2nd and many people found out about the death of bin Laden through social mediaquotSource Akamai Net Usage 2011Matthew Kearney has been working in the media in London and New York in TV cinema and in online for nearly 20 years He joined the Daily Mail39s leading news site MailOnline last year Matthew can be reached at matthewjkearneygmailcomRead all Matthew39s MediaBizBloggers commentaries at Matthew KearneyCheck us out on Facebook at MediaBizBloggerscomFollow our Twitter updates MediaBizBloggerMediaBizBloggers is an openthought leadership blog platform for media marketing and advertising professionals companies and organizations To contribute contact Jackmediadvisorygroupcom The opinions expressed in MediaBizBloggerscom are not those of Media Advisory Group its employees or other MediaBizBloggerscom contributors Media Advisory Group accepts no responsibility for the views of MediaBizBloggers authors

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News in the News - Matthew Kearney

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