Between the Upfronts and NewFronts it is abundantly clear that the focus on attracting and engaging Gen Z’ers and Millennials is intensifying for advertisers, media companies and content providers alike. Just look at the planned acquisition of DreamWorks Animation by NBCUniversal -- a move that gives NBCU 51% ownership of the new company, and more importantly a controlling stake in AwesomenssTV, a proven magnet for Millennials and Gen Z’ers. This move will tighten NBCU’s grasp on this younger generation of viewers -- consumers who are screen agnostic.
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