Newspapers in the UK have had a good war; sales were reportedly up by about 20% at the height of the Brexit debate which rather gives the lie to those believing there is no role for the printed medium in this digital age. Unfortunately for newspapers, but very fortunately for the rest of us, Brexit debates don't come along all that often.
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Brian Jacobs spent more than 35 years in advertising, media, and research agencies, including spells at Leo Burnett (UK, EMEA, International media director), Carat International (managing director), Universal McCann (EMEA director) and Millward Brown (execut… read more