Newspapers in the UK have had a good war; sales were reportedly up by about 20% at the height of the Brexit debate which rather gives the lie to those believing there is no role for the printed medium in this digital age. Unfortunately for newspapers, but very fortunately for the rest of us, Brexit debates don't come along all that often.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.