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Newspapers Grow By Delivering Value

Newspapers Grow By Delivering Value

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Ray Chelstowski photo

Ray Chelstowski

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News Media Insights
15 21 122

The Standard Media Index (SMI) this week reported findings that really caught the attention of almost everyone in media. A service that tracks spending by 80% of all U.S. agencies, SMI reported that newspaper spend was up 18% in September and 16% for the quarter. Their research is directional as it doesn’t include all agencies and does not reflect spends made by clients direct (i.e. Macy’s) or FSI activity handled by specialty placement shops. That said, the numbers are still impressive and are frankly no surprise to us here at the NNN. We saw similar double digit percentage gains for both periods. In fact, for Q4, we are already pacing ahead of these Q3 industry growth figures. With all of the negative press that the newspaper industry has managed through over the years, the obvious question most people are asking when they read the report is: What is driving this growth, and is it sustainable?

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15 21 122

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Ray Chelstowski

Ray Chelstowski is a prominent and well regarded media industry executive who the financial community turns to regularly for perspective on trends and developments that impact advertiser investment preferences across platform. Most recently the CEO of the Ne… read more

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Home Knowledge Exchange
Knowledge Exchange

A B2B Solutions Marketplace, where you can search more than 15,000 original thought leadership commentaries, articles, white papers, podcasts and videos on all things media, marketing and advertising.

Read member content
#

Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.

Go to page
#

Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

Go to page
Watch, Listen & Learn
Watch, Listen & Learn

Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.

See All Channels
Legends & Leaders
Go to page
The Pool
Go to page
Conversations with the Community
Go to page
The Storytelling Revolution
Go to page
View from the Grandstand
Go to page
In the Loop
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Go to page
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Go to page
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Advancing Diversity
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Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

See All Channels
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From Advocacy to Activism
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Behind-the-scenes in Hollywood. Exclusive interviews, reviews and insights.

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