About MediaVillage
About Our Business
Sign In Sign Up
Get the latest 2018 Upfront/NewFront Calendar!
Media Village logo
Sign In Sign Up
  • Home
  • Insider InSites
  • Our Journalists
  • MediaBizVillages
  • MediaBizBloggers
By Ray Chelstowski October 27, 2015

Newspapers Grow By Delivering Value

News Media Insights Archive
Click here to view the photos
15 21 122 1

The Standard Media Index (SMI) this week reported findings that really caught the attention of almost everyone in media. A service that tracks spending by 80% of all U.S. agencies, SMI reported that newspaper spend was up 18% in September and 16% for the quarter. Their research is directional as it doesn’t include all agencies and does not reflect spends made by clients direct (i.e. Macy’s) or FSI activity handled by specialty placement shops. That said, the numbers are still impressive and are frankly no surprise to us here at the NNN. We saw similar double digit percentage gains for both periods. In fact, for Q4, we are already pacing ahead of these Q3 industry growth figures. With all of the negative press that the newspaper industry has managed through over the years, the obvious question most people are asking when they read the report is: What is driving this growth, and is it sustainable?

Page of Prev Next
15 21 122 1

Ray Chelstowski

Ray Chelstowski is a prominent and well regarded media industry executive who the financial community turns to regularly for perspective on trends and developments that impact advertiser investment preferences across platform. Most recently the CEO of the ... read more

Related Articles

  • Sir Martin Sorrell
  • No Country for Old Men (or Women)
  • Real Customer Gains; Not Just Going Through the Motions
  • Publicis' Dawn Winchester on the Impact of Time's Up Advertising
  • Facebook and Out
  • How to Be Successful in Media? Gertrude Stein Has the Answers!

ADVERTISEMENT

Most Shared

  • Max Gail of “Barney Miller” Is Giving the Performance of the Year on “General Hospital”
  • Roseanne's Resurgence: It's the Economy, Stupid
  • Podcast: Hallmark Stars Danica McKellar and Candace Cameron Bure
  • “The Scully Effect” Proves If She Can See It, She Can Be It
  • Upfront News and Views: IFC Brings the Funny, the Sketchy and the Shirtless
Media Village logo

15 21 122 1
MyersBizNet, Inc.
Jack Myers TomorrowToday Economics / TV / Video Download / Lunch at Michael's / Wall St. Village / AdTech Village / CMO Village / Audio InSites Village / Creativity Village
Company
  • About Us
  • Contact Us
  • Editorial Guidelines
  • Privacy Policy
  • Terms of Use
  • Partner Showcase
Follow us
ORDER OUR REPORTS
GET IN TOUCH

We'd like to hear from you! Call us, send us an email or request a meeting.

Contact Us
Receive e-mail News & Updates

Thank you for visiting MediaVillage.com. Subscribe for free to receive our e-reports and weekly updates.

Sign Up