Nickelodeon, IGN, WashingtonPost/Newsweek, Discovery, EA, UGO, ESPN and USA Today Rated Tops by Ad Execs for Reaching the Most Engaged Online Audiences

Advertiser and agency executives who spend more than 75 of their time working with online media rank Nickelodeon Online as the 1 website for delivering the most engaged and targeted audiences Six other TVbased sites are included in the top 15 sites among 52 branded sites rated by 165 respondents to the annual Myers Survey of Advertising Executives on Branded Website Value and Sales Organization Performance The TVbased sites that ranked highest for delivering the most engaged and targeted audiences are Nickelodeon 75 rate the site 67 on a seven point scale Discovery Digital ESPN Hulu Disney Online Weathercom and Scripps Interactive Google Video was also surprisingly ranked among the top 15 Ad Sales Networks search sites and portals were included in a separate study and not measured in this Myers evaluation of branded websites Printbased sites that were ranked by advertiser and agency executives among the top performers for delivering engaged audiences were WashingtonpostNewsweek Interactive USA Today and Forbescom Nonaffiliated sites ranked highly among the Top 15 by those respondents who are most involved in online advertising are IGN Entertainment UGO EA Games and WebMDSubcribers to Jack Myers Media Business Report can view the full ranking of 52 sites among total survey respondents online agency executives those respondents who met each sitesamp8217 respective sales reps and respondents who spend at least 75 of their time working on online media belowamp160The full survey results including site performance for seven attributes are available to 2009 corporate subscribers to the Jack Myers Media Business Report Jack Myers Survey of Advertising Executives on Branded Sites Sales Organization Best Practices 2008 Online Media Sales Organizations Delivers More Targeted ampamp Engaged Audiences Based on those who had experience with the online media sales organization in the past 12 months na base counts with amplt10 respondents Top 2Box 7 point scale 1poor performance 7excellent performanceamp160 amp160 amp160 amp160 amp160 amp160 amp160 amp160 amp160 amp160 amp160 amp160 amp160 amp160 amp160 amp160 TOTAL RESPONSIBILITY MET REP PAST YR ONLINE ADVERTISING amp160 Total respondents Online media agency Yes 76amp160 time onlineamp160amp160 amp160 RK RK RK RK amp160Nickelodeon Online Sales 731 1 750 1 783 1 750 1 amp160Disney Online 538 2 385 20 579 5 476 10 amp160EA Games 538 2 na na 400 31 500 5 amp160Washingtonpost Newsweek Interactive 531 4 571 4 539 8 556 3 amp160Forbes com 519 5 462 8 600 3 476 10 amp160Scripps Interactive 516 6 600 3 550 6 458 15 amp160Weather com 510 7 393 19 537 10 474 12 amp160ESPN Customer Marketing and Sales 500 8 563 6 500 15 500 5 amp160IGN Entertainment 500 8 667 2 520 13 563 2 amp160WebMD com 500 8 467 7 500 15 474 12 amp160Google Video 488 11 368 22 471 21 467 14 amp160Hulu com 484 12 462 8 519 14 478 9 amp160SI com 481 13 na na 529 11 450 16 amp160USA Today com 478 14 417 15 500 15 500 5 amp160UGO Entertainment 471 15 na na 538 9 538 4 amp160CNN com 465 16 421 14 424 27 441 17 amp160People com 464 17 444 12 542 7 400 19 amp160FoxSports com 455 18 na na na na 400 19 amp160WSJ com Wall Street Journal 455 18 571 4 524 12 385 24 amp160Fox Interactive Media 438 20 333 23 500 15 385 24 amp160New York Times Digital 438 20 462 8 409 30 360 27 amp160Meredith Interactive 429 22 231 32 615 2 353 29 amp160Turner Sports and Entertainment Digital 429 22 na na na na 300 36 amp160Facebook 413 24 400 17 490 20 400 19 amp160CNET news com TV com 412 25 300 27 464 22 357 28 amp160FoxNews com 407 26 455 11 444 25 333 32 amp160CBS Digital Media Sportsline CSTV 406 27 333 23 500 15 407 18 amp160Discovery Digital Media Sales 400 28 400 17 600 3 500 5 amp160The Street com 400 28 na na na na 400 19 amp160MTV Digital Media 379 30 438 13 423 28 348 30 amp160Federated Media 375 31 417 15 462 23 375 26 amp160CNNMoney com 357 32 333 23 412 29 261 43 amp160You Tube 357 32 385 20 362 33 342 31 amp160Time com 353 34 na na 455 24 308 35 amp160Microsoft Advertising 346 35 167 34 333 35 273 39 amp160Gannett Sites 333 36 na na na na 400 19 amp160HuffingtonPost com 333 36 300 27 429 26 294 37 amp160About com 327 38 300 27 351 34 262 42 amp160CondeNet 306 39 316 26 393 32 333 32 amp160CBS Digital Media CBS News com 302 40 286 30 313 38 278 38 amp160AETN com A E History Biography 300 41 na na 300 39 na na amp160NBC Universal Digital Media 289 42 222 33 333 35 267 41 amp160Hearst Magazines Interactive 278 43 na na 333 35 333 32 amp160Reuters com 273 44 na na na na 273 39 amp160Time Inc Digital Media 273 44 na na 294 41 222 44 amp160National Geographic com 231 46 na na 300 39 na na amp160IAC Advertising Solutions 217 47 100 35 214 42 189 46 amp160TV Guide com 200 48 na na na na na na amp160ABC Family com 188 49 na na na na 154 47 amp160ABC Digital and New Media 179 50 259 31 146 44 190 45 amp160MarthaStewart com 167 51 na na 167 43 154 47 amp160MLB com 100 52 na na na na na na AVERAGE 390 amp160 399 amp160 445 amp160 382 amp160 Source Myers Survey of Advertising Executives on Branded Sites Sales Organization Best Practices February 2009 amp160 Copyright 2009 by Myers Publishing LLC May not be reproduced without prior written permission amp160 amp160 amp160 A minimum base of respondents was required for inclusion but respondent base for each site and respondent group varies and may effect the results and rankings amp160 amp160 amp160 amp160 amp160 amp160 amp160

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Nickelodeon, IGN, WashingtonPost/Newsweek, Discovery, EA, UGO, ESPN and USA Today Rated Tops by Ad Execs for Reaching the Most Engaged Online Audiences

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Nickelodeon, IGN, WashingtonPost/Newsweek, Discovery, EA, UGO, ESPN and USA Today Rated Tops by Ad Execs for Reaching the Most Engaged Online Audiences

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Empowering Women in Media: Insights from Industry Leaders (Video) - By E.B. Moss

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