I walked away from an attempt to buy a car earlier this spring shaking my head. Automotive marketing, I reflected, is a science still being perfected. Inundated with ads from almost the first listing I viewed, none seemed to advance any cohesive marketing message or provide me with any information that was truly helpful in guiding a purchase decision. It annoyed me as a consumer, but also as a marketer. How many useless impressions were being wasted on me? Why was no one able to use the fact that I was actively searching for a car to learn more about me and show me information that would actually be helpful?
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