If Leslie Wood had taken the same professional path as her parents, she would have been an artist -- a musician like her father or a dancer like her mother. Instead, Wood is an artist of data and analytics. She is currently the Chief Research Officer of Nielsen Catalina where she has established a strong reputation in branding and connecting consumer viewing behavior with purchasing activity. Her out-of-the-box conceptual thinking has led to industry recognition as an ARF award recipient. Wood (pictured above) is the first female to receive the prestigious Erwin Ephron Demystification Award, which was first established by the Advertising Research Foundation six years ago.