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Q&A: Leslie Wood of Nielsen Catalina Solutions on Knowing Consumers

Q&A: Leslie Wood of Nielsen Catalina Solutions on Knowing Consumers

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Charlene Weisler photo

Charlene Weisler

Publish date

February 01, 2016

Channel

Media Insights

Archived in

Nielsen
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Leslie Wood is a research veteran whose background in Telmar rep house, Ted Bates' ad agency, ScanAmerica and consulting matches perfectly with her current role as Chief Research Officer for Nielsen Catalina Solutions. Although her parents wanted her to be an artist, Wood majored in mathematics. “I have always been about data and how to help people make better decisions,” she explained.

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Charlene Weisler photo

Charlene Weisler

Charlene Weisler is a media research executive with experience that spans broadcast, cable, off-platform, non-linear and broadband. Her expertise is in set top box data, SEO, metrics creation and behavioral psychography. In addition, she writes about the m... read more

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