Q&A: Leslie Wood of Nielsen Catalina Solutions on Knowing Consumers

Leslie Wood is a research veteran whose background in Telmar rep house, Ted Bates' ad agency, ScanAmerica and consulting matches perfectly with her current role as Chief Research Officer for Nielsen Catalina Solutions. Although her parents wanted her to be an artist, Wood majored in mathematics. “I have always been about data and how to help people make better decisions,” she explained.