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About Us

Q&A: Leslie Wood of Nielsen Catalina Solutions on Knowing Consumers

Author

Charlene Weisler

Publish date

Channel

Media Insights

Archived in

Nielsen Data InSites

Leslie Wood is a research veteran whose background in Telmar rep house, Ted Bates' ad agency, ScanAmerica and consulting matches perfectly with her current role as Chief Research Officer for Nielsen Catalina Solutions. Although her parents wanted her to be an artist, Wood majored in mathematics. “I have always been about data and how to help people make better decisions,” she explained.

Charlene Weisler

Charlene Weisler is a media research executive and MediaVillage columnist with experience that spans broadcast, cable, off-platform, non-linear, and broadband. She shares her expertise in set-top box data, SEO, metrics creation, and behavioral psychography i… read more