Gracenote continues to put out interesting reports on how video continues to evolve, both in terms of the content and how that content is found by users. As Nielsen is one of my consulting clients I receive these reports, and in this post, I will endeavor to summarize some of the most relevant changes. Thanks to Bill Quinn at Gracenote for doing most of the work reported herein. We will first look at FAST and then at SVOD.
Nielsen Gracenote Tracking Unpredictable Changes in Video
