Asian American consumers "are part of this country today and in the future," stated Mariko Carpenter, Nielsen's Vice President of Strategic Community Alliance as she presented the findings of the latest Nielsen annual Asian American study. Taking place during Asian Pacific American Heritage month, this is the seventh year that of the study, but was presented to the industry in New York versus Los Angeles for the first time.
Nielsen Tracks the Asian American Consumer Journey
![Nielsen Tracks the Asian American Consumer Journey](/media/articles/Nielsen_Asian_American_Diverse_Intelligence_Series.jpg.550x380_q85_box-0%2C227%2C1480%2C1253_crop.jpg.webp)