Nielsen published its 4Q15 "Total Audience" data this week. Once again we saw abating declines in total TV viewing, with overall levels of live TV plus time-shifting falling by only -1.0% across the whole population. However, these figures do not include viewing of TV content in digital environments, which accounts for a substantial share of premium video consumed on other platforms. Overall, incorporating data in this report and a series of assumptions based on the data, we estimate that total video consumption across all devices for all people grew by +0.9% in the quarter.
Nielsen Video Data: TV Declines Abating, Total Video Viewing Grows -- Pivotal Research
