Having acquired several key pieces of tech and added expertise around the addressable and advanced TV puzzle over the past few years, Nielsen unveiled its rollout plans for a game-changing national linear addressable TV solution from its recently formed Nielsen Advanced Video Advertising (AVA) group at CES 2020.
Nielsen's Game-Changing Innovation, Tech, and Data on Display at CES 2020
![Nielsen's Game-Changing Innovation, Tech, and Data on Display at CES 2020](/media/articles/Nielsen_Booth.JPG.550x380_q85_box-93%2C0%2C683%2C410_crop.jpg.webp)