BOTTOM LINE: We have reviewed new data from Nielsen covering viewing trends for the calendar month of January 2016. Although viewing on television sets through internet-connected devices and video game consoles continue to grow rapidly, total declines of TV viewing abated or reversed on many measures during the month when compared with the year-ago period, aided by the shift to the NPX panel. Excluding that shift, total viewing of TV over traditional sets – excluding consumption on computers and mobile devices – likely continued with low single digit year-over-year declines.
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