Given the changes in how we watch TV versus even just a few years ago, a prominent topic has been the way we now measure TV. This is especially true in how local markets are measured. I sat down with Jeff Wender (pictured above), Managing Director, Local Media, at Nielsen for a candid conversation on the subject.
Nielsen’s Jeff Wender on Changes in Local Market Measurement
![Nielsen’s Jeff Wender on Changes in Local Market Measurement](/media/articles/Wender_7587.jpeg.550x380_q85_box-0%2C82%2C1250%2C949_crop.jpg.webp)