Is it science fiction or are we now in a world where consumers can expand time? It seems that expanding time is possible — at least in terms of overall hours of media usage. With more media platforms and only so many hours in a day, "consumers are spending more time overall on media," said Karthik Rao (pictured above), chief product and technology officer of Nielsen Global Media. His keynote at the recent Data Conference at New York City Television Week 2019 focused on the expansion of media options, how it impacts viewer behavior, and Nielsen's role in ensuring that media usage is measured, explained, and acted on correctly.
Nielsen's Karthik Rao on Navigating a Brave New Measurement World
