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Nielsen's Megan Clarken: Is the Closed Data Loop Grading Your Own Test?

Nielsen's Megan Clarken: Is the Closed Data Loop Grading Your Own Test?

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Charlene Weisler

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Nielsen Data InSites
8 29 69

As data becomes more prevalent in the media ecosystem, there are many more content companies touting their own versions of closed loop data systems in time for the Upfronts. But just like trying to define programmatic or even define television, closed loop applications can mean different things to different people. I wanted to know more about closed loop applications and how they are impacting the measurement arm of the industry so I asked Megan Clarken, Nielsen’s President of Product Leadership, what is going on.

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8 29 69

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Charlene Weisler

Charlene Weisler is a media research executive and MediaVillage columnist with experience that spans broadcast, cable, off-platform, non-linear, and broadband. She shares her expertise in set-top box data, SEO, metrics creation, and behavioral psychography i… read more

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Home Knowledge Exchange
Knowledge Exchange

A B2B Solutions Marketplace, where you can search more than 15,000 original thought leadership commentaries, articles, white papers, podcasts and videos on all things media, marketing and advertising.

Read member content
#

Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.

Go to page
#

Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

Go to page
Watch, Listen & Learn
Watch, Listen & Learn

Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.

See All Channels
Legends & Leaders
Go to page
The Pool
Go to page
Conversations with the Community
Go to page
The Storytelling Revolution
Go to page
View from the Grandstand
Go to page
In the Loop
Go to page
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Go to page
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Advancing Diversity
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Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

See All Channels
Advancing Diversity
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From Advocacy to Activism
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