No Successful Campaigns Get Everything Right Except the Idea

No, I’m not in Cannes, thanks for asking.  One of the advantages of being your own boss is that you can choose to avoid such colossal bullshit-fests.  Of course, there are diamonds in amongst the rubbish but I’m at that stage where I prefer to read about them at home.  I would rather watch the World Cup on telly, too.