No, I’m not in Cannes, thanks for asking. One of the advantages of being your own boss is that you can choose to avoid such colossal bullshit-fests. Of course, there are diamonds in amongst the rubbish but I’m at that stage where I prefer to read about them at home. I would rather watch the World Cup on telly, too.
No Successful Campaigns Get Everything Right Except the Idea
![No Successful Campaigns Get Everything Right Except the Idea](/media/articles/james-pond-191266-unsplash.jpg.550x380_q85_box-26%2C0%2C640%2C427_crop.jpg.webp)