On December 1, 2021 the Advertising Research Foundation (ARF) Cognition Council conducted another webinar in its ongoing series, presenting new data on one of the industry's hottest topics, context effects.
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Bill Harvey, who has just won an Emmy® Award for his invention of set top box data, has spent over 35 years leading the way in media research with pioneer thinking in New Media, set top box data, optimizers, measurement standards, privacy standards, the … read more
